Dynamic Transformational Leadership

The Business Independence Diagnostic™

Your business doesn't have a growth problem. It has an owner dependency problem. We build businesses that grow beyond the founder.

Find out exactly where yours depends on you. Eight pillars scored, your two biggest gaps named, and a tailored report — free.

32 questions, about 7 minutes | No cost, no card | Results on screen, instantly

28

Years advising founders

1,700+

Founders supported

2017

DTL founded

8

Pillars measured

"Everything depends on me. If I'm not there, nothing moves."

"My team is good… but they still come to me for every decision."

"I should be spending time growing the business, but instead I'm putting out fires every day."

"I'm making good revenue, but why does it still feel so hard?"

"I can't even take a proper holiday because I'm afraid everything will stop."

"I know something has to change… I just don't know where to start."

"I don't want my business to depend on me forever."

Sound familiar?

None of this is a failure of effort.

These are the things founders tell us, almost word for word, before they even take this Diagnostic.

EVERY ONE OF THESE HAS THE SAME ROOT CAUSE. THE BUSINESS WAS BUILT TO NEED YOU.

"Her coaching has empowered me to implement new strategies, leading to immediate and impactful results for my company."

Murray Jones

Managing Director

What the Diagnostic measures

Eight Pillars. One Clear Picture Of Where The Business Actually Stands.

Every business runs on the same eight structural pillars, whether or not anyone's ever measured them. Four questions each — thirty-two in total, because eight pillars can't be measured honestly in fewer.

01

Leadership

Vision · Identity · Decision-Making

02

Operations

Systems · Scalability · Execution

03

Finance

Clarity · Control · Growth

04

Innovation

Growth · Adaptability · Market Awareness

05

Customer Experience

Retention · Value · Loyalty

06

Branding

Positioning · Authority · Market Fit

07

Strategy

Direction · Alignment · Performance

08

Team & Culture

People · Culture · Growth

What you get back

Not a score. A map.

  • Your Business Independence score — one number, out of 100

  • A scored wheel across all eight pillars, so you can see the shape of the business, not just a total

  • Your strongest pillar, and your two biggest gaps, named specifically

  • A tailored report on screen and in your inbox — yours to keep either way

"The 12-month mastermind has been a critical factor in my personal and business growth journey — significantly improving my leadership, business performance, and overall satisfaction."

Louis Gussman

CEO, Gussman Group

How it works

Three Steps, And You'll Know Exactly What Each One Is.

No hidden next step. Here's the whole process before you start.

STEP 01

Answer 32 questions

Four per pillar, multiple choice, about seven minutes. Answer honestly rather than aspirationally — the diagnostic is only as good as the inputs.

STEP 02

Get your score and your wheel

Immediately on screen, and in your inbox. Your number, all eight pillars plotted, your strongest pillar, and the two gaps holding growth back.

STEP 03

Talk it through — only if you want to

You'll be offered a complimentary Vision Road Map Session with Flor to work through your results. Taking it is entirely optional. Your report is yours regardless.

Why this diagnostic

You Come In For The Symptoms. You Come Out With The Fix For The Root Cause.

Most founders arrive describing a symptom — the team not delivering, growth stalled, can't take on more clients. It's the same way a patient arrives describing pain rather than a diagnosis. The job isn't to treat what's presented on the surface. It's to ask the right questions and find what's actually causing it.

"Businesses don't stop growing because founders aren't working hard enough. They stop growing because the founder has become the biggest bottleneck."

Flor Canning

Founder & CEO, Dynamic Transformational Leadership · 28 years advising founders

"I was uncertain about the direction I needed to take. Those sessions turned uncertainty into certainty, and I now have a clear direction to take my business to the next level."

Monica Malaga

Director

Before you start

The questions founders ask us first.

You compare thoroughly before you commit. That's the right instinct — so here's everything, up front.

Is it actually free? What's the catch?

It's free, and there's no card required. The catch, if you want to call it one, is that we hope the results are useful enough that you consider working with us. If they're not, you keep the report anyway and we've lost nothing but seven minutes of our own time building it.

How long does it really take?

About seven minutes. Thirty-two questions, four for each of the eight pillars. It's deliberately not a five-question quiz — you can't diagnose eight areas of a business in five questions, and a result that shallow wouldn't be worth acting on.

What happens to my email address?

We send your results, and occasionally share insight on building businesses that don't depend on their founder. You can unsubscribe in one click. We don't sell, rent, or share your details with anyone.

What happens after I get my results?

You'll see your score, your wheel, and your two weakest pillars immediately on screen, and a copy arrives by email. You'll also be offered a complimentary Vision Road Map Session with Flor to talk through what your results actually mean for your business. It's optional, there's no obligation, and your report is yours whether or not you take it.

What if my score comes back low?

Most founders score lower than they expect, and it usually isn't a sign of doing anything wrong — it's a sign the business has grown faster than the structure underneath it. A low score is more useful than a high one, because it tells you precisely where to start.

Is this just a sales tool?

It's the same eight-pillar assessment Flor uses with paying clients at the start of an engagement. We've made the diagnostic itself free because the diagnosis has value on its own — and because founders who've seen exactly where their gaps are tend to make better decisions about what to do next, with us or without us.

Should I answer as things are, or as I want them to be?

As they are, today. Aspirational answers produce a flattering number and a useless map. Nobody sees your answers but you and Flor.

"Her one-to-one coaching has been inspirational, giving me clarity and direction in all areas of my life — and genuinely transformed my leadership role."

Shane Anderson

Business Development Manager

Is this for you?

Worth Being Honest About, Before You Spend Seven Minutes.

This will be useful if

  • You lead a team of roughly 5–30 people

  • The business is generating real revenue, but growth has started to cost more than it returns

  • Decisions still route back through you more often than you'd like

  • You want a clear diagnosis before you commit to anything

It'll be less useful if

  • You're pre-revenue or still validating the idea — the pillars won't have enough to measure yet

  • You're the only person in the business, with no team to build around

  • You're after a quick tactic rather than a structural answer

start here

The Business Independence Diagnostic™

The Business Independence Diagnostic™ — Dynamic Transformational Leadership

Eight pillars. Thirty‑two questions. One clear picture of where the business actually stands.

Answer honestly rather than aspirationally. The diagnostic is only as good as the inputs.

32 questions, about 7 minutes. No cost, no card. Results on screen, instantly.

Find out which pillar is holding the business back.

Eight pillars. Thirty-two questions. About seven minutes to a clearer picture than you've had in a while.

Free · No card required · Your report is yours to keep

The Business Independence Diagnostic™ by Dynamic Transformational Leadership. © 2026